Algorithm Update – LinkRisk Dance ‘Newman’

Today we are rolling out yet another update to our algorithm. Each time we do this we call the LinkRisk dance after someone in SEO who kind of embodies what the update is about.

This time the update is named after the venerable Mr Kelvin Newman. Kelvin is the man behind the excellent BrightonSEO which also takes place this week and where we are doing a penalty recovery workshop, exhibiting and taking part on one of the on stage panels.


The reason we have named this one after Kelvin is that organising the UK’s biggest search conference takes a lot of organisational skills and this update is all about tidying up and organising the data in the back end of our system.

A focus on accuracy and trust

In the update we have focussed on making the algorithm more accurate on well known and trusted domains and we have increased its sensitivity towards signals of trust within some domains and domain types.

This is not as big an update as the recent ‘Grehan‘ update but we would advise you to consider a rescan of your profiles to take advantage if you have a large profile where there are many links from trusted sources.

Win 1 month LinkRisk subscription

And because its a LinkRisk Dance and we like to have some fun… we have a competition for you 🙂

The person who can send us the best short video of Mr Kelvin Newman dancing at the BrightonSEO after party will win a months free use of LinkRisk on a basic profile and give us all a chuckle… I suggest watching out if he heads to the Funky Fish nightclub as that will be a GOLDEN opportunity to grab a vid.

To enter please tweet @linkrisk with your Vine or YouTube clip

Happy Hunting 🙂

Paul Madden

About Paul Madden

Paul looks after sales, marketing and heads up client services for Kerboo Paul is a well known face in UK SEO and has been making a living through his various businesses online for well over a decade. Paul speaks on a regular basis both in the UK, Europe and the USA and is known for his ability to scale businesses and remain on the forefront of where the industry is heading.

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