5 on-page SEO errors destroying your website’s visibility

5 On-page SEO errors destroying your website visibility

I’m sure that everyone has heard about on-page SEO and read tons of articles on this topic. Each day, we read lots of fresh content offering useful advice on how to improve on-page SEO. But the funny thing is that, despite the massive amount of information available, there’re still plenty of websites with poor on-page optimization that are failing to deliver those simple strategies. On a daily basis, I see the same errors on various websites. That’s why I’ve had made a list of the worse and most shameful on-page SEO errors that you should fix immediately.

Delivering poor-quality or duplicate content

Content should be at the heart of today’s SEO campaign. There’s no need to say that this sentence has been repeated over and over. Having the right content makes your website stand out and will help it reach the top of Google search results. But you should remember that not all types of content will positively affect your traffic and rankings; only quality content will make your website recognizable to users and Google. But what is “quality content?”

Quality content focuses on your audience’s interests and provides value. Of course, there are plenty of different ways to tell if your content makes any sense to users. The easiest among these is to use Google Analytics, which allows you to monitor bounce rates, the number of pages per session, average on-page time, etc.

Don’t waste your time by producing low quality content that doesn’t provide any informational, educational or entertainment value.

In addition to being high-quality, your content must be unique. A ton of websites lose traffic and their positions in Google because they contain duplicate or near duplicate content. Here we’re not talking about stealing content, we mean duplicating content on your own website. Quite often this occurs on e-commerce websites that contain a lot of pages that lack content, or more than one page listing the same product. Another very common way that content can become duplicated is through the use of CMS systems, which tend to create a massive number of identical pages for tags, categories, archives and many other sections. The most effective method to fight this is to develop 301 redirect rules for duplicate pages. This means that you select the preferred pages and merge them with the ones that aren’t important.

Developing non-optimized titles and meta description tags

There are plenty of websites that don’t care about their titles and meta descriptions, which is why Google doesn’t care about them either and ranks them poorly. Meanwhile, title tags are extremely important ranking factors; meta descriptions persuade users to click on your website via SERPs.

An SEO-optimized title tag will include a keyword that your page is focused on. Moreover, your title must not be longer than 65 characters, if you want your title to be fully readable.

The same rule applies for meta descriptions. Even if meta descriptions are not a ranking factor, they indicate what your page is about. It’s a great strategy that will attract more visitors on your website. So think of them as marketing pitches and include your keywords. Also, like your title, your meta description should be less than 156 characters.

Naming your images in a non-descriptive way

Google Images performs millions of searches on a daily basis. That’s why well-optimized images can drive a lot of traffic to your website.

In order to make things happen, you need to properly name your images and ALT tags. So if, for example, you leave your image named “image48795.jpeg,” search engines won’t be able to index it in any search queries except for those that contain the word “image.” Moreover, an ALT tag allows you to add extra information and insert keywords.

Not fixing 404 error pages and broken links

Broken links and 404 errors will negatively impact your Google rankings. Furthermore, they will result in a loss of traffic and money. Doesn’t sound like fun, does it? To avoid this, you should monitor and fix broken links and 404 errors as part of your regular routine. In most cases, broken links are caused by renaming or moving website pages, linking to content that has been moved or simply deleted, or linking to external webpages that you can’t control.

If you have a small website, you can try to go through your site on a daily basis and check all your links. However, for those who prefer not to waste time, I highly recommend using site audit tools which can easily spot those mistakes and send you alerts about them. For example, SEMrush’s Site Audit tool, DeepCrawl, Oncrawl, Raven Tools, and Ahrefs’ Site Audit can solve this problem easily. All of these tools are fairly good and can provide a list of broken links on your website.

Lack of Mobile Friendliness

For sure most websites are initially created for desktop users, but this doesn’t mean you won’t get mobile traffic. Don’t make your users hate you while they’re attempting to browse your website on their mobile devices. Stat Counter has shown excellent growth in mobile traffic this year; in August 2014, its mobile share was 30.64 percent and now it has increased in more than 10% – 41,21%.
StatCounter Comparison Mobile vs Dekstop traffic
So, your website needs to be mobile-friendly. To figure out if your website has a mobile-friendly design, you can use a Google tool to test it. This test will tell you whether or not your pages are optimized for mobile devices.

If you’ve made it through this whole post, then congrats!
Now it’s time to start checking your website for proper on-page optimization. And, if you still have questions or comments, please share them with us!

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The Kerboo Team

About Joyce Cowles

Joyce is an account manager here at Kerboo. Her role is to help our customers get the most from the suite.

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