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Overcoming Unnatural Links pointing to your Website

Has an unnatural links alert from Google Webmaster Tools left you in a panic?

Fear not. In his latest YouTube video, Matt Cutts takes to the stand, with the help of his Google ‘sidekick’ Alex, to explain what to do if you receive an unnatural links message from Webmaster Tools, how to understand what it means and the ways in which you can work to correct it.

Below, we give you the 101 on Matt’s new video and how you can overcome unnatural link that are pointing to your website.

Q. I have received an unnatural links alert from Webmaster Tools – what does it mean?

A. In their constant quest to protect the user experience, Google will alert you with an unnatural links message if they have spotted a number of ‘spammy’ and low quality links pointing at your website.

So, even if your website contains a lot of quality content, but has a bucket load of ‘spammy’ links directing to it, Google will take manual action this.

Q. What do I need to do to overcome an unnatural links message?

A. In order for Google to regain their ‘trust’ in your website, you need to do a number of things:

– You need to submit a reconsideration request that shows the situation has been corrected, either by having links taken down or making sure that they do not pass on PageRank.

– You then need to back this up with documentation that will give Google assurance that this will not happen again in the future.

Q. How do I fix ‘spammy’ links pointing to my site?

A. The most important thing you can do if you have received an unnatural links message is clean up as many of the low quality and ‘spammy’ links as possible. Including both links that have been paid for or acquired through services that may have automatically generated backlinks to your website

You can do this by reaching out to websites and asking them to do one of the following:

–          Ask them to remove the ‘spammy’ links.

–          Ask them to use a rel=’nofollow’ tag, so that the links do not pass on PageRank.

–          Or, you can ask them to redirect your links through a page on their website that is blocked by the robots.txt file, to ensure that the links do not pass on PageRank.

Links that Google deem to be of low quality could be paid for links, ‘spammy’ blog comments, directory listings, link exchanges or article marketing that just has too many keyword rich anchor text links: these could be links that have been made by yourself or others

Q. How can I get Google to trust my website again?

A. In order to get Google back on your side, you need to help Google understand that you have tried to help the situation by submitting hard documentation along with your reconsideration request, which shows that you have made subsequent efforts to take down links and clean up your link profile.

LinkRisk Is Here To Help!

Trying to clean up a shed load of ‘spammy’ and low quality links yourself can be both time-consuming and frustrating. So, why not let LinkRisk relieve the pressure by taking on this job for you.

LinkRisk can identify how many harmful links are pointing to your website, where they are being directed from and we can even work to get these links removed on your behalf; making the process a whole lot easier for you.

For more information on how we can help, contact us here.

Ready to get started?

For one low monthly subscription you get access to the entire Kerboo suite, view our packages page to learn more and sign up today. Feel you need to see what we can do first? Book a quick 20 minute online demo with one of our experts to see what Kerboo can do for you.